Section 1: Why Host a Parent/Guardian Engagement Event?

Parent/guardian engagement is a cornerstone of student success. By equipping families with practical strategies and resources, schools can foster stronger partnerships, improve student outcomes, and build a sense of community.

Key Benefits of Parent/Guardian Training

  1. Improved Student Performance:
    • Families gain tools to support homework habits, manage screen time, and encourage learning routines.
    • Emotional support from informed parents/guardians positively impacts students’ mental health and academic focus.
  2. Enhanced School Engagement:
    • Families become more involved in school activities, strengthening communication and collaboration with teachers.
    • A unified effort toward student achievement aligns families and schools.
  3. Attraction of New Students:
    • Innovative programs like this position your school as a leader in family engagement.
    • Families share positive experiences, enhancing the school’s reputation in the community.

Program Cost

Outstanda is a nonprofit and you can access all courses free of charge. If you want to utilize the assessments and for us to award gift cards, then the cost is $100 per license, which pays out $100 in gift cards. (10% deposit fee for funding of account, to cover operations costs.)

You can absolutely run this without using our program, but we offer better fiscal controls, legal structure, and if there is a problem with cards, parents come to us for support.  Plus, our program makes it easy for the family to take it home and continue to work on it over time.

Parent Support Grades K to 5

Free Parent Training. With the optional purchase of a license by the school (for $100), parents earn $100 in gift cards for completing the materials and passing basic assessments.

Parent Support Grades 6 to 12

Free Parent Training. With the optional purchase of a license by the school (for $100), parents earn $100 in gift cards for completing the materials and passing basic assessments.

Section 2: Marketing the Event

Places and Ways to Market the Event

1. Digital Outreach

  • School Website:
    • Feature a banner or pop-up with event details and a registration link.
  • Email Campaigns:
    • Send personalized invitations to current and past families, emphasizing the $100 reward and the school’s commitment to family success.
  • Social Media:
    • Use platforms like Facebook, Instagram, and Twitter to share visually appealing posts about the event.
    • Consider running geo-targeted ads to reach prospective families.

2. Community Outreach

  • Local Events:
    • Set up a booth or table at community fairs, farmer’s markets, or school expos.
    • Use flyers and QR codes linking to the registration page.
  • Flyers and Posters:
    • Place these in libraries, coffee shops, community centers, grocery stores, and gyms.
  • Partner with Local Organizations:
    • Collaborate with churches, non-profits, and businesses to share the event information.

3. Direct Outreach

  • Reconnecting with Former Families:
    • Reach out to families who have moved away, inviting them to participate in the course and re-engage with the school community.
  • Neighborhood Canvassing:
    • Distribute flyers door-to-door in neighborhoods with school-age children.

 

Sample Outreach Letter

Dear [Parent/Guardian],

[School] is excited to invite you to an empowering event designed to strengthen the collaboration between families and our school while providing valuable tools for student success.


Event Details

For Parents/Guardians:
As part of this initiative, parents/guardians are encouraged to complete a brief online success course provided in partnership with Outstanda. This course is designed to equip families with effective strategies to support their students’ academic journey.

Benefits for Your Family:

  • Upon successful completion of the course, your family will receive a $100 digital gift card provided by Outstanda.

How It Works:

  1. The course is split into two modules, each offering a $50 reward upon completion.
  2. The gift card will be emailed to the address provided during registration.
  3. Delivery may take up to 3 business days after completing the course and eligibility verification.

For Students:
Students are eligible to participate if they meet the following criteria:

  • Are currently enrolled at [School].
  • Have no recent behavior incidents resulting in suspensions.

Why Participate?

This initiative offers a unique opportunity to:

  • Strengthen the partnership between your family and [School].
  • Provide parents with practical strategies to support their children’s education.
  • Celebrate students who demonstrate positive behavior and academic engagement.

How to Join

  1. Register Today: Sign up online at [website link] or contact our office at [phone number].
  2. Complete the Course: Access the online course at your convenience. Detailed instructions will be provided after registration.
  3. Earn Rewards: Upon completing each module, your family will receive $50, up to a total of $100 for both modules.

Let’s Make This Year a Success Together!

We’re excited to launch this program to support your family’s success and celebrate our shared commitment to excellence.

If you have any questions or need assistance, please contact us at [email address] or [phone number].

Warm regards,
[Your Name]
[Title]
[School]

Section 3: Event Day Plan

Pre-Event Preparation

  1. Set Up:
    • Arrange tables with devices for parents/guardians to start the course.
    • Include a welcome table for registration and login instructions.
  2. Staff Roles:
    • Assign teachers and staff to circulate, assist families, and answer questions.
  3. Food and Refreshments:
    • Provide simple, family-friendly options like pizza, sliders, fruit trays, and cookies.
    • Include coffee, tea, lemonade, and water.

Presentation Slides

Slide 1: Welcome

  • Title: “Welcome to [School Name] Family Engagement Event!”
  • Content:
    • Thank parents/guardians for attending.
    • Emphasize the school’s commitment to supporting students and families.

Slide 2: About [School Name]

  • Title: “Who We Are”
  • Content:
    • Share the school’s mission and values.
    • Highlight recent achievements and the school’s commitment to excellence.

Slide 3: Supporting Student Success

  • Title: “How Families Can Help Students Thrive”
  • Content:
    • Practical tips like setting routines, encouraging reading, and maintaining communication with teachers.
    • Examples of how family involvement impacts academic performance.

Slide 4: School Services

  • Title: “Resources to Support Your Family”
  • Content:
    • Overview of school services, such as tutoring, counseling, extracurricular activities, and special education programs.
    • Contact information for accessing these services.

Slide 5: About the Parent/Guardian Success Course

  • Title: “Earn Rewards While Supporting Your Child!”
  • Content:
    • Course Overview:
      • Two modules designed to provide strategies for student support.
      • $50 reward per module, for a total of $100 per family.
    • Assessment Details:
      • Score 8 out of 10 correct to pass.
      • Assessments can be taken once per day.
      • Family can work on them together.
    • Gift Card Redemption:
      • Visit the Outstanda shop to request a gift card after passing.
      • Gift cards (Amazon, Walmart, and more) are emailed within 3 business days after verification.
  • Note: You may decide to do the lessons and activities at the event and give out the gift cards yourself. We publish our materials for everyone to use. You will need to create your own test if you do this.

Slide 6: Community Engagement

  • Title: “Stay Involved with [School Name]”
  • Content:
    • Volunteering opportunities, parent-teacher associations, and school events.
    • Calendar of upcoming engagement activities.

Slide 7: Closing

  • Title: “Together, We Achieve More”
  • Content:
    • Thank parents/guardians for their time and participation.
    • Encourage collaboration for student success.

Event Flow

  1. Registration and Welcome: Families check in, receive materials, and log into the course.
  2. Presentation: Introduce the school, the course, and school services.
  3. Course Work: Parents/guardians start the first module, with staff circulating to assist.
  4. Community Connection: Teachers engage with families informally to discuss student progress and opportunities.
  5. Closing: Remind families to complete the second module and emphasize ongoing engagement.

Section 4: Follow-Up Strategy
 

1. Thank-You Email

  • Send a thank-you email within 48 hours, expressing appreciation and reminding families to complete the second module.

2. Feedback Survey

  • Share a brief survey 2–3 weeks after the event to assess the program’s impact and identify areas for improvement.

3. Ongoing Communication

  • Highlight future engagement opportunities through newsletters and social media.
  • Celebrate families who complete the course in newsletters or school events.

This comprehensive package provides schools with everything they need to host, market, and follow up on a successful parent/guardian engagement event. Let me know if additional adjustments are needed!

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